SUNRISE — The Florida Panthers and JetBlue have extended their longstanding partnership in a multi-year deal that will bring two new premium spaces to Amerant Bank Arena beginning with the 2026-27 NHL season, the team announced.
JetBlue will become the presenting partner of the reimagined Champions Club, a premium space on the Panthers’ shoot-twice side that showcases the franchise’s back-to-back Stanley Cup Championships through championship rings, trophies and key franchise moments. The deal also creates JetBlue Landing, a new bar and lounge inside the arena designed to offer exclusive events and access for JetBlue customers and Panthers fans.
“We are proud to continue this storied partnership with a first-class organization like JetBlue. They exemplify the kind of partner we are honored to stand alongside as two organizations rooted in Broward County, equally committed to showing up for the community,” said Panthers President of Business Operations Michael White. “This expanded partnership creates new opportunities for us to engage our fans through exclusive access and benefits from gameday and beyond.”
JetBlue Senior Vice President of Marketing and Brand Stephanie Evans Greene framed the renewal around the airline’s growing Fort Lauderdale footprint. “As we continue to expand in Fort Lauderdale and welcome new customers across the region, growing our partnership with the Florida Panthers just feels right,” Greene said. “The Florida Panthers organization understands what it means to show up for this community the way we do. This is about more than putting our names together. It’s about finding real ways to connect with fans and celebrate everything that makes South Florida unlike anywhere else.”
The partnership also extends the Reading Challenge program, which encourages Broward County Public School students to read 15 minutes or more per day for a chance to win a pep rally at their school, mascot appearances, hats and books. In the program’s inaugural year, 2,600 students participated across 116 classrooms at eight schools, logging a combined 675,000 minutes of reading.
The Panthers’ 2026-27 season at Amerant Bank Arena in Sunrise will mark the first year under the expanded JetBlue agreement, with both new spaces expected to be open for the home opener.